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Today, our business success is based on how well we relate with people who do business with us internally and externally.

No matter which way you cut it, your business is made up of people – customers, employees, and other strategic partners. If you want it to succeed, you need to have a good working relationship with these people.

Last time, we looked at the people you serve, and today we will discuss the team you build – the people who work with you.

The people who work with you

We can also refer the people who work with you as the team you build. They are those who are responsible for delivering your enterprise values to the market (your customers).

The team is the driver of the chain of values between leadership and the people translating strategy into products and services for your customers.

The quality of talent that you assemble as a team in 2024 will determine whether you grow big or remain small as an enterprise, or even die. That is to say, the team you build today will determine the results you get tomorrow.

Remember, the greatest ability in business is to get along with others and influence their actions, and you have your team to count on to make that happen. Where there is no people that can influence the actions of the market towards your offering, there is no business.

In the words of Strive Masiyiwa, the founder and executive chairman of Econet Global, ‘Many people think that succeeding in business, is about having a good idea, and then raising capital. If you do not know how to forge meaningful, long-term partnerships, based on mutual trust, you will not make it.’

The hardest thing to build in a team is trust. Where trust exists, great accomplishments usually follow. So, build a ‘circle of trust’ around your business by making yourself a trustworthy partner with those that work with you.

Success comes from creating a ‘circle of trust’, between you, your team, and every other strategic business partner. The more people enter this circle of trust, the more you prosper, and so does everyone within that circle.

It’s difficult to knit a team that can’t be honest with each other. Until you get to the point of vulnerability, you haven’t knitted enough. Great teams give room for the parties to be open, accountable to each other, and interdependent.

 ‘If inner drive’, Donnt Deutsch, an author said, ‘is the first rule, the second rule is outer support.’ Every entrepreneur or enterprise needs that outer support, and that outer support can come from nowhere else than from your team.

Your ability to assemble the right team will change the game for your good. One of the reasons businesses fail is when they have the wrong team as partners.

Therefore, the business successes you experience are largely because you have the right people who help you to achieve outstanding results.

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