Most businesses in the emerging markets struggle a lot simply because; they are yet to understand how to run a thriving business in a tough environment. This has made many startups, Micro, Small, and Medium Enterprises (MSMEs) to die on arrival.
Each business stage has its peculiar challenges. Hence, businesses no matter the stages of their life cycles are not run by assumptions, rather by sound business senses for its sustainability and growth.
Having a sound business sense will enable any entrepreneur not just to survive but to thrive in the new economy.
These are the experiential knowledge that Tony Ajah has shared in this book that is a must-read for any entrepreneur, who wants to get a better result in his or her business and entrepreneurial pursuit.
On Becoming An Entrepreneur
Want to know how to start and grow a thriving business in a tough environment? This book reveals step-by-step principles, and practical approaches on how anyone can successfully pursue his or her entrepreneurial dreams from starting, growing, and scaling the business into a profitable and sustainable enterprise.
In this book, you will learn the road map on:
-how to establish a strong foundation for your enterprise from ideation to execution
-how to build a business that profitably delivers massive value to the market in a highly scalable fashion
-how to turn a one-time success into a repeatable process
and many more.
My Wor’d of Business
My Wor’d of Business comes as nuggets that are laden with proven business insights, principles, methodologies, and processes that have worked for me and many business people and entrepreneurs that my team and I have worked with.
It covers critical areas that every entrepreneur, business owner, business executive, and manager should consciously acquaint themselves with.
Getting Set for Business
The biggest hurdle standing in the way of many entrepreneurs and entrepreneur wannabes is not necessarily capital but a lack of sound knowledge and know-how in starting, running, and scaling their businesses to profitability.
Getting Set for Business contains proven business insights and principles that have worked for me and other entrepreneurs in Africa. It covers critical sets with actionable steps that every entrepreneur who wants to build and grow his or her business with less pressure must know and work with.