Why You Should Engage Your Intuition for Business Success
This is one of the most difficult times in human history. The Spanish flu pandemic of 1918-1920, the Great Depression of the 1930s, the Asian flu pandemic of 1957-1958, and the Hong Kong flu of 1968-1969 are not to be compared with it. No nation is free from it, and so no nation can come to the rescue, not even Europe and America.
I have received several messages, and emails and calls on how rough and tough it has become for several business owners, particularly MSMEs. In a way to respond to the situation in positive ways, there has been an increase in online training and seminars and coaching. While that is commendable, I can boldly say that it’s not enough and can’t be enough.
However we look at it, a new world is here that none of us have experienced before. And like everything new, our knowledge about it is best based on educated guesses. Regardless of what people say, no one can accurately predict the post-COVID-19 era, using objective knowledge. The sad truth is some of the things that would happen are beyond our control.
But there is a spirit in man that gives man understanding and has endows him to successfully walk this earth. The book of Job chapter 32 verse 8 captured it thus: ‘There is a spirit in man, and the inspiration of the Almighty gives him understanding.’ We have several names for that spirit in man such as: deep knowing, inner witness, hunch, gut, feeling, instinct, awareness, premonition, and intuition. Whatever the name, the work is the same.
Intuition and inspiration bring a quick and sure answer to all the problems of life. If there is a time we need to be guided by our intuition in life and business, it’s now. As we prepare for post-Covid-19 days ahead, it’s important for us to be guided aright.
I have had many business successes listening to my intuition than relying on facts or empirical data. Intuition is superior to objective knowledge; it’s superior to using any technological tool to make reliable and critical business decisions. Does this then make objective knowledge and data irrelevant? The answer is capital NO! The truth is that objective knowledge is limited and hence, not enough. My advice is this: after working with objective knowledge, still listen to your intuition.
Speaking on the subject of intuition, Albert Einstein stated that, ‘Every man knows that in his work he does best and accomplishes most when he has attained a proficiency that enables him to work intuitively. That is, there are things which we come to know so well that we do not know how we know them. So it seems to me in matters of principle. Perhaps we live best and do things best when we are not too conscious of how and why we do them.’
By personal experience, the ability to work by intuition is one that can be acquired in any walk of life. It comes as the result of listening to your inner self, prolonged effort reflection, and application, and sometimes is awaken by failures. Yes, failure can awaken you to your true self. Then, in the end, one knows things without knowing how one knows them. And this intuition kindles our inner light to taking the right business decisions and actions.
Let me say it again, there is in man a knowing capacity, which transcends all intellectual knowledge. Trust your intuition and be true to it even when your mind does not agree with it. You have the best internal compass in the world if you actually listen and follow-through, and it will surely guide you aright in the days ahead. Intuitive knowing is majorly what we need at the time like this in human history for business success!