by Tony Ajah | Jan 26, 2022 | Business Growth
Someone might ask: must we fail in every business? No one in his right mind will intentionally want his business to fail but things happen. With all your detailed market researches and feasibility studies, things can still go wrong, and they do. Remember, it’s still...
by Tony Ajah | Dec 23, 2021 | Business Growth
No business venture is a straight line to success. Just about every successful entrepreneur I’ve met has numerous stories of failures and setbacks that opened doors to greater opportunities. If you are going to be a successful entrepreneur or business person,...
by Tony Ajah | Dec 7, 2021 | Business Growth
In this concluding part of telling and selling your story series, we will look at how to Sell your story. The marketing that wins has an incredible product or service combined with a clear, memorable message. And your story communicates that message better. Your story...
by Tony Ajah | Nov 16, 2021 | Business Growth
In this second part of why you need to tell and sell your story, we will look at things three (3) to consider before you script your story. Storytelling sounds easy, but it isn’t. Start by knowing the message you want to communicate with your story, and then...
by Tony Ajah | Oct 29, 2021 | Business Growth
In this article, we will discuss why you should tell your story and why it is very important that you tell your story as business owner. Tell your story We are storied people. Story or storytelling is a fundamental nature of how human beings relate and see the world....
by Tony Ajah | Sep 29, 2021 | Business Growth
Indeed, competition is nothing. You can beat the competition and differentiate enough to carve your mini-monopoly whatever your line of trade or business. Reid Hoffman, the co-founder of LinkedIn quipped that ‘I believe that if you want your...
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