by Tony Ajah | Sep 14, 2021 | Business Growth
Today in all industries, there are many similar businesses, paddling for survival in a sea of sameness. And sadly, a lot of them are lost in the deep sea of competition. Enterprises which faced tens of competition few years ago are having them in their thousands...
by Tony Ajah | Aug 29, 2021 | Business Growth
Passion is not a business; yes, it’s not. Why? Passion is only a single ingredient; it’s not the recipe, and it doesn’t always translate into business most of the time. Mind you, passions can shift over time, and building a company around something so fleeting can be...
by Tony Ajah | Aug 15, 2021 | Business Growth
How Positioning Your Product or Service can Your Marketing Fun It’s very important to know the person you are marketing to, and more importantly how to position your product or your service to reach him or her. Your position is the place you occupy in the mind of your...
by Tony Ajah | Aug 4, 2021 | Business Growth
Learn to establish rapport with your customers and connect with your prospective buyers. Marketing is not a blind game neither is it what you realize at the end of a long talk or demonstration. But it is the point you reach while you are busy connecting with the...
by Tony Ajah | Jul 22, 2021 | Business Growth
Understanding the customers and prospective customers in your market By understanding your market, I mean your customers and prospective customers. One of the cardinal rules of marketing is to know who your market is. You short-change yourself if you don’t know who...
by Tony Ajah | Jul 5, 2021 | Business Growth
How to make the Marketing or Business Fun There could be more volume of books and articles written on marketing or market-related topics than on any other business subject that I know. Research has it that more money is literarily wasted in marketing than in any...
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