by Tony Ajah | Aug 10, 2026 | Business Growth
A brilliant product with no path to the customer is just an expensive hobby. Every year, talented founders across Africa build genuinely useful products, then watch them stall because they treated go-to-market as an afterthought rather than the strategy that decides...
by Tony Ajah | May 14, 2021 | Business Growth
Part 2 of the 8 Deadly Sins You Must Avoid in Business 3. Not caring enough It’s common for an enterprise or an entrepreneurial team to be faced with the kind of challenges where one fundamental question emerges, and that is: ‘Do we care enough to do what we were in...
The Go-to-Market Strategy African Entrepreneurs Need to Grow
7 Critical Skills the AI Economy Demands from African Entrepreneurs
How to Build a Scalable Business Through Effective Systems and Structures
Why AI Won’t Save a Broken Business Model
Why Innovation-Driven Businesses Outperform the Competition
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