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Essential Business Tips to Thriving in 2025 (Part 1)

Essential Business Tips to Thriving in 2025 (Part 1)

by Tony Ajah | Jan 6, 2025 | Business Growth

It is a new business year. This year will break patterns and lead to the emergence of a new business order. How desperate are you to thrive in your business in the weeks and months ahead? Here are some useful tips to pay attention to – Have an open mind Ignorance is...
How to Position Your Business in the Age of the Customer (Part 2)

How to Position Your Business in the Age of the Customer (Part 2)

by Tony Ajah | Dec 9, 2024 | Business Growth

It’s a brand new business world that is being renewed every day. The game and how it is being played has also changed for your customers. In this new world, you have to start and end with the customer. It is when you follow the customer that you follow the wealth...
How to Position Your Business in the Age of the Customer (Part 1)

How to Position Your Business in the Age of the Customer (Part 1)

by Tony Ajah | Nov 21, 2024 | Business Growth

There is a continuous evolution of customers. In the marketplace today, there is the rise of an army of super-enlightened customers. These customers have myriads of options like never before in human history. These customers have the unmatched ability to price,...
Creating Your Blue Ocean in a Contested Market (Part 2)

Creating Your Blue Ocean in a Contested Market (Part 2)

by Tony Ajah | Oct 7, 2024 | Business Growth

How strongly are your competitors entrenched? What have they in price or quality or claims to weigh against your appeal? What do you have to hold trade and win trade against them? Are there areas that your competitors are beating you to it? The answer is “yes!” When...
Creating Your Blue Ocean in a Contested Market (Part 1)

Creating Your Blue Ocean in a Contested Market (Part 1)

by Tony Ajah | Sep 9, 2024 | Business Growth

As the competition becomes fierce, businesses must learn how to create their uncontested blue ocean, a market space where they make the competition irrelevant. Enterprises create their blue ocean by going where the profits and growth are and the competition aren’t....
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