by Tony Ajah | May 21, 2025 | Business Growth
Customer expectations are evolving fast, and data-driven customer insights are critical to stay one step ahead in the marketplace. According to McKinsey, companies leveraging customer behavioral insights outperform peers by 85% in sales growth and more than 25% in...
by Tony Ajah | Mar 25, 2025 | Business Growth
In today’s digital age, the rules of business have changed dramatically. For every business, the competition is no longer the shop next door but a global marketplace driven by digital disruptions. The digital era has transformed the way businesses operate, offering...
by Tony Ajah | Feb 21, 2025 | Business Growth
Despite being effective in driving sales, the growth funnel has some limitations. One thing is to have a sales conversion, another thing is the retention after conversion. Growth pipelines outperform funnels in today’s market and drive real results. In this article,...
by Tony Ajah | Jan 21, 2025 | Business Growth
Go digital The digital age is an age that gives you the audacity to embrace changes. It is a shift from the old world to the new world, where you use digital technologies and digital tools to address everyday problems. Digital resources have opened new ways to...
by Tony Ajah | Jan 6, 2025 | Business Growth
It is a new business year. This year will break patterns and lead to the emergence of a new business order. How desperate are you to thrive in your business in the weeks and months ahead? Here are some useful tips to pay attention to – Have an open mind Ignorance is...
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